Yes he did do a good job of doing the PR. Our local CFI recently put a
C150 down on a busy interstate here without incident. He did an
outstanding job managing the public, police and media. He even ended up
doing an interview on the local NPR outlet. Listening to him, you
definitely had the sense it was like a car breakdown - they happen, and
you just land by the side of the road, no big deal.

Having done a few off field landings, I know roadways are a last resort.
But I also know how difficult it can be to suppress the shock, or
anger, or whatever you feel upon landing so that you can say the right
things to the right people afterwards. It's worth the effort.

wrote:
Sounds like he did a great job of the flying. He also did a good job of
trying to manage the sensationalism by dismissing the incident as not a
big deal, to introduce some balance to the report.