On Thu, 11 Oct 2007 13:45:11 -0000, es330td wrote
in .com:

I'm sure it will raise a buzz when they first start appearing ...

There's little doubt Ad-Air is counting on that, and there are plenty
of folks who will make an effort to see the ads initially, perhaps
long enough for Ad-Air to recoup their $10-million seed capital.


http://www.iht.com/articles/2007/09/25/business/ad.php
Ad-Air, which is privately held, said it had invested £5 million,
or about $10 million, buying or leasing land under flight paths,
aiming to create its advertising network of 30 airports worldwide.

Advertisers will pay £50,000 a month for one of the introductory
sites, Jenkins said, with prices at busy airports eventually
ranging up to £80,000 per month.

The ads, printed on a plastic mesh, will sit on metal frames, he
said. Some of the sites are as big as 20,000 square meters, or
215,000 square feet, giving ad agencies plenty of space to come up
with ad ideas.

But some media buyers said the approach, if it caught on, could
undermine the effectiveness of previous efforts to appeal to
airborne travelers by making such pitches ubiquitous.

"The danger is that further proliferation actually cannibalizes
these opportunities' key strength - P.R. being driven by the
unique and the rare," said Ailsa Lochrie, marketing director at
MindShare Worldwide.