I think 212 is a huge number considering the size of the potential SSA audience for a Club Class Nationals. The entire contest community with friends and family is only 2500. So you have a 10% share already without much strategy. The key is attracting new people outside of soaring and making it compelling enough to check it out (marketing 101).

Pilots meetings are boring by nature. Interviews, live tracking with commentary, short snippet updates, etc (short, consice, consumable, shareable content) would be better suited to develop and keep and audience interested.

A "strategy" is for every SSA content to have a social media manager dedicated. This is a more important role that the CD or CM IMO for the future or the sport. Until more agree little will improve.

Sean