Club Class Nationals live on Facebook

I think 212 is a huge number considering the size of the potential SSA audience for a Club Class Nationals. The entire contest community with friends and family is only 2500. So you have a 10% share already without much strategy. The key is attracting new people outside of soaring and making it compelling enough to check it out (marketing 101).

Pilots meetings are boring by nature. Interviews, live tracking with commentary, short snippet updates, etc (short, consice, consumable, shareable content) would be better suited to develop and keep and audience interested.

A "strategy" is for every SSA content to have a social media manager dedicated. This is a more important role that the CD or CM IMO for the future or the sport. Until more agree little will improve.

Sean

On Thursday, June 29, 2017 at 12:37:28 PM UTC-6, Sean Fidler wrote:
I think 212 is a huge number considering the size of the potential SSA audience for a Club Class Nationals. The entire contest community with friends and family is only 2500. So you have a 10% share already without much strategy. The key is attracting new people outside of soaring and making it compelling enough to check it out (marketing 101).

Pilots meetings are boring by nature. Interviews, live tracking with commentary, short snippet updates, etc (short, consice, consumable, shareable content) would be better suited to develop and keep and audience interested..

A "strategy" is for every SSA content to have a social media manager dedicated. This is a more important role that the CD or CM IMO for the future or the sport. Until more agree little will improve.

Sean

You say 212 is huge when compared to 2500 or so in the contest community.
Ah...once again you have assumed something and since we really don't know who the viewer's are or how long they stayed, as they might of been 4 year old's surfing on FB, your marketing skills class seems to need refreshing.

On a social media manager being more important than the CD or CM....stop blowing smoke up my ass.......I coughed so hard I see smoke rings! "The Helium" blew up!

Your video's of the SGP Orlando are well done, they are, only one problem.......few viewer's.

The "hits" do not support your premise. Your "love and obsession" of the sport, as mine, along with a few other's, support's your view's. We need to stay in the present, with facts, as many has learned (including yourself) that "Hope is not a sound strategy".....results in errr...land outs.

Best. Tom #711.

On Thursday, June 29, 2017 at 2:11:33 PM UTC-5, Tom Kelley #711 wrote:
On Thursday, June 29, 2017 at 12:37:28 PM UTC-6, Sean Fidler wrote:
I think 212 is a huge number considering the size of the potential SSA audience for a Club Class Nationals. The entire contest community with friends and family is only 2500. So you have a 10% share already without much strategy. The key is attracting new people outside of soaring and making it compelling enough to check it out (marketing 101).

Pilots meetings are boring by nature. Interviews, live tracking with commentary, short snippet updates, etc (short, consice, consumable, shareable content) would be better suited to develop and keep and audience interested.

A "strategy" is for every SSA content to have a social media manager dedicated. This is a more important role that the CD or CM IMO for the future or the sport. Until more agree little will improve.

Sean

You say 212 is huge when compared to 2500 or so in the contest community.
Ah...once again you have assumed something and since we really don't know who the viewer's are or how long they stayed, as they might of been 4 year old's surfing on FB, your marketing skills class seems to need refreshing.

On a social media manager being more important than the CD or CM....stop blowing smoke up my ass.......I coughed so hard I see smoke rings! "The Helium" blew up!
Best. Tom #711.

You pulled Sean's comment out of context; This [dissemination of contest info] is a more important role [than] the CD or CM IMO for the future [of] the sport." Please be civil, you're scaring some of us "4 year olds" away.