At 02:42 20 January 2006, Tony Verhulst wrote:
Well, yeah, but we're talking an international market
here and the
marketing department (first against the wall when the
revolution comes)
needs to be language/culture aware. General Motors
found that out when
they discovered why the Chevy Nova didn't sell well
in Spanish speaking
countries.

I think you'll find this is an urban myth

http://spanish.about.com/cs/culture/a/chevy_nova.htm