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At 02:42 20 January 2006, Tony Verhulst wrote:
Well, yeah, but we're talking an international market here and the marketing department (first against the wall when the revolution comes) needs to be language/culture aware. General Motors found that out when they discovered why the Chevy Nova didn't sell well in Spanish speaking countries. I think you'll find this is an urban myth http://spanish.about.com/cs/culture/a/chevy_nova.htm |
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