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What you are saying (and in some of your responses to comments) is that
you are buying advertising and marketing to publicize the hotel and, hopefully, get more bookings. You are not buying just online reservation. You need to price what it would take to just use a reservation package on your own site and subtract that from your "contract" price. Then you can determine if the advertising you are putting out (the amount left after subtracting) is what you want to spend and will it get you the return you want (amount of additional bookings you want to have). I looked into "stand-alone" software packages that would allow me to do real-time on-line booking from my own website -- and the price was WAY higher than contracting with the big players in the market. And I'm not talking a little higher -- I'm talking like 500 to 1000% higher. And I'd STILL not be in the global distribution system (which gets you into all of the travel agent's computers) or on Expedia and Travelocity. -- Jay Honeck Iowa City, IA Pathfinder N56993 www.AlexisParkInn.com "Your Aviation Destination" |
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