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In article , Paul Sengupta wrote:
Young people now drink lager. Real ale has an image problem, it's seen as the drink of old men sitting around in a near empty pub. It depends. I've never been a fan of lager. My local (The Bay, Port Erin) is a real ale pub. I see plenty of teenagers/early 20s in there. Drinking real ale. Of course the pub itself caters to a young audience - there's live bands, the staff themselves are all young. (There's plenty of old farts in there too, it seems to have this magical thing that's attractive to all ages). Plenty still drink alcopops (which are evil) and lager (which doesn't taste of anything but CO2), but that's up to them. Most seem to like proper beer. Of course, the Isle of Man isn't the UK, and Bushy's (IMHO the best brewery out of the three we have, and it's not the biggest either) has managed to project an image here that sells to the younger audience, and have managed to get themselves strongly associated with the TT thanks to their merchanidise (t-shirts and the like). It therefore doesn't have the old-men-in-a-smoky-pub image. Somewhere like here, it's not too expensive to market well to the locals. However, in the UK, how does Archers of Swindon compete with the marketing muscle of Foster's? They can't. But once you get someone drinking proper hand-pulled beer, they often wonder why they ever drank lager. It's getting them that first pint that's the trouble. Most of our pubs have proper beer engines too, there aren't many places (really just hotel bars and the like) that only do CO2-driven beer. Chilled, fizzy bitter tastes like cat's ****, and if you're somewhere where there aren't many pubs with proper beer engines, you'll wind up drinking lager. There is no subsitute for hand-pulling proper beer. The other problem with real beer is you have to keep it properly. Many 'non-real ale' pubs keep bitters improperly or don't know how to keep them, and it tastes terrible as a consequence. Lager on the other hand is difficult to screw up, so it's easy to get the same bland taste every time and consistently. -- Dylan Smith, Castletown, Isle of Man Flying: http://www.dylansmith.net Frontier Elite Universe: http://www.alioth.net "Maintain thine airspeed, lest the ground come up and smite thee" |
#2
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"Dylan Smith" wrote in message
... In article , Paul Sengupta wrote: Young people now drink lager. Real ale has an image problem, it's seen as the drink of old men sitting around in a near empty pub. It depends. I've never been a fan of lager. My local (The Bay, Port Erin) is a real ale pub. Neither have I, though it's not bad if a) it's a hot day and you're thirsty, b) you're abroad, and c) you're in an Indian or Chinese restaurant and you get Cobra or Tsing Tao. I see plenty of teenagers/early 20s in there. Drinking real ale. Ah. It's different in the country pubs, but go to any pub in a town centre in Britain on a Friday or Saturday and you'll see a predominance of lager and alcopops. At least in my (limited...ahem!) experience. Plenty still drink alcopops (which are evil) and lager (which doesn't taste of anything but CO2), but that's up to them. Most seem to like proper beer. One of our pubs in Guildford (actually, two of them) opened as a real ale pub. They had wooden barrels with a good selection of beers, and every week they would have various guest ales. Great! Guess what...a couple of years ago the wooden barrels went, to be replaced with brightly lit glass shelves stacked with alcopops. But once you get someone drinking proper hand-pulled beer, they often wonder why they ever drank lager. It's getting them that first pint that's the trouble. Who was it on here that quoted a poster : "Afraid you'll taste something lager boy?" Most of our pubs have proper beer engines too, Beer engines? Like this one? http://www.asciimation.co.nz/beer/ :-) The other problem with real beer is you have to keep it properly. Indeed. Probably the worst pint of Brains SA (Brewed in Cardiff) that I've had was in Swansea. One of the best was down in a pub near Guildford that had it as a guest ale. Mind you, that may have just been homesick nostalgia! :-) Paul |
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![]() The other problem with real beer is you have to keep it properly. Many 'non-real ale' pubs keep bitters improperly or don't know how to keep them, and it tastes terrible as a consequence. Lager on the other hand is difficult to screw up, so it's easy to get the same bland taste every time and consistently. -- The other problem with real ale is that once it is ready to be drunk it should be. Lager is sterilised and kept under pressure in it barrel which extends its shelf life. Real beer needs to be drunk. Pubs with a good real ale reputation earn it for selling beer in good condition. This is because they have a good through put which means that the beer does not have time to go off. I am lucky the pub at the end of my road sells both draught Bass and Pedigree via a proper pump engine. I am spoilt for choice because after 6X these are my next two most favourite beers. cb |
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"CB" wrote in message
... I am lucky the pub at the end of my road sells both draught Bass and Pedigree via a proper pump engine. I am spoilt for choice because after 6X these are my next two most favourite beers. The Cricketers in Guildford serves 6X. Paul |
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