Latest Newsletter Pipistrel Motorgliders

We have just published the latest newsletter for the Pipistrel Sinus and
Virus Motorgliders manufactured in Slovenia.
++++++++++++++++++++++++++++++

VIRUS motorgliders ???

You too can be the envy of the tea party when you tell 'em...
Ya got a.... VIRUS in Slovenia. g


Barnyard BOb- not from Madison Avenue


P.S.
I didn't mention SINUS.....
cause mine are in good shape.

However, it might be worth noting that anyone
looking to market a product in the USA or elsewhere...
contemplate/research names very carefully. It can spell
the difference between disaster and success at times.

1 = pipistrel - small european bat also known as a flittermouse.
2 = Sinus - Pathology, A fistula leading from a pus-filled cavity.
3 = Virus - Various simple submicroscopic parasites of plants,
animals, and bacteria that often cause disease.

The guffaws have started ringing loud and clear throughout
the aviation land already. Good thing this isn't baseball.


Barnyard BOb --image can mean everything

"Barnyard BOb --" wrote in message
...

We have just published the latest newsletter for the Pipistrel Sinus and
Virus Motorgliders manufactured in Slovenia.
++++++++++++++++++++++++++++++

VIRUS motorgliders ???

You too can be the envy of the tea party when you tell 'em...
Ya got a.... VIRUS in Slovenia. g


Barnyard BOb- not from Madison Avenue


P.S.
I didn't mention SINUS.....
cause mine are in good shape.

However, it might be worth noting that anyone
looking to market a product in the USA or elsewhere...
contemplate/research names very carefully. It can spell
the difference between disaster and success at times.

1 = pipistrel - small european bat also known as a flittermouse.
2 = Sinus - Pathology, A fistula leading from a pus-filled cavity.
3 = Virus - Various simple submicroscopic parasites of plants,
animals, and bacteria that often cause disease.

The guffaws have started ringing loud and clear throughout
the aviation land already. Good thing this isn't baseball.


Barnyard BOb --image can mean everything

I'm reminded of the marketing goof by Mitsubishi when they first brought out
the MU-2:

"Brought to you by the same people that brought you the Zero!"

OUCH

Rick Pellicciotti

"Rick Pellicciotti" wrote in message news:3f5f36df$1@ham...

I'm reminded of the marketing goof by Mitsubishi when they first brought out
the MU-2:

"Brought to you by the same people that brought you the Zero!"

OUCH

My ex-marketing guy's favorite line used to be "If you can't stand the heat,
stay out of Nagasaki." I tried to keep him away from our Japanese customers.

On Wed, 10 Sep 2003 11:30:00 -0400, "Ron Natalie"
wrote:

:
:"Rick Pellicciotti" wrote in message news:3f5f36df$1@ham...
:
: I'm reminded of the marketing goof by Mitsubishi when they first brought out
: the MU-2:
:
: "Brought to you by the same people that brought you the Zero!"
:
: OUCH
:
:My ex-marketing guy's favorite line used to be "If you can't stand the heat,
:stay out of Nagasaki." I tried to keep him away from our Japanese customers.

When Mitsubishi was getting ready to launch a sports car in the US a
few years ago they hired a NY advertizing firm and tried to run the
campaign from Japan. They sent pictures and video footage and their
Japanese advertizing, but all the text was in Japanese (no surprise).

The NY firm called their Japanese contact and asked what the car was
named. They were told "Starrion." So they built a campaign around
the name "Starrion" and printed literature and started buying ad
space.

It wasn't until ads had been running in the US for a month that
someone found out the car was supposed to be named "Stallion."

===
My name is Nobody

Barnyard BOb -- wrote:

We have just published the latest newsletter for the Pipistrel Sinus and
Virus Motorgliders manufactured in Slovenia.
++++++++++++++++++++++++++++++

VIRUS motorgliders ???

You too can be the envy of the tea party when you tell 'em...
Ya got a.... VIRUS in Slovenia. g


Barnyard BOb- not from Madison Avenue

P.S.
I didn't mention SINUS.....
cause mine are in good shape.

However, it might be worth noting that anyone
looking to market a product in the USA or elsewhere...
contemplate/research names very carefully. It can spell
the difference between disaster and success at times.

1 = pipistrel - small european bat also known as a flittermouse.
2 = Sinus - Pathology, A fistula leading from a pus-filled cavity.
3 = Virus - Various simple submicroscopic parasites of plants,
animals, and bacteria that often cause disease.

The guffaws have started ringing loud and clear throughout
the aviation land already. Good thing this isn't baseball.

Barnyard BOb --image can mean everything


dream wings was choosing a new name for their plane,

they thought valkyrie was a neat one,

I suggested The Shyster

someone made a nice plane, side by side, and called it a Wizard, the
name of a really sloppy flying quick clone from the early 80's,,,,,,,,
--


Mark Smith
Tri-State Kite Sales http://www.trikite.com
1121 N Locust St
Mt Vernon, IN 47620

"Barnyard BOb --" wrote in message
...

However, it might be worth noting that anyone
looking to market a product in the USA or elsewhere...
contemplate/research names very carefully. It can spell
the difference between disaster and success at times.

One famous example of an international marketing disaster is the time
that GM decided to market the Nova in South America. I guess they didn't
have any hispanics on their marketing team, or they would have picked up on
the fact that "Nova" can be translated in Spanish as "No Go", and they
probably would have taken the simple step of marketing the car under a
different name! Needless to say, they sold few "No Gos" in South America.

Vaughn



1 = pipistrel - small european bat also known as a flittermouse.
2 = Sinus - Pathology, A fistula leading from a pus-filled cavity.
3 = Virus - Various simple submicroscopic parasites of plants,
animals, and bacteria that often cause disease.

The guffaws have started ringing loud and clear throughout
the aviation land already. Good thing this isn't baseball.


Barnyard BOb --image can mean everything

X-No-Archive: yes
"Vaughn Simon" wrote in message ...

One famous example of an international marketing disaster is the time
that GM decided to market the Nova in South America. I guess they didn't
have any hispanics on their marketing team, or they would have picked up on
the fact that "Nova" can be translated in Spanish as "No Go", and they
probably would have taken the simple step of marketing the car under a
different name! Needless to say, they sold few "No Gos" in South America.

Vaughn

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

- Rich Carr

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with the
hispanic who works for me who claims that the story is quite true. The fact
that GM denies it in their "official" history does not, nor should not, draw
much water.

Vaughn

"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with the
hispanic who works for me who claims that the story is quite true. The
fact
that GM denies it in their "official" history does not, nor should not,
draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.

"Gig Giacona" wrote in message
...

"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with
the
hispanic who works for me who claims that the story is quite true. The
fact
that GM denies it in their "official" history does not, nor should not,
draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.

Yes I did, and I frankly did not find much of it persuasive, it felt
more like revisionism than debunking. That said, on rereading my previous
post I find it harsher than I intended. Could a story so widely taught in
our business schools be bunk? Yes it could! Would GM want to squelch such
a story regardless of its veracity? Yes they would! The Snopes article in
and of itself simply did little to convince me one way or the other.

Vaughn