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Bill,
We're on the same wavelength. Think locally... act locally. Next time you see a someone unfamiliar standing alone surveying the grid, introduce yourself. Answer his questions. Promise him a ride that same evening. You'll do more for the sport than any local or national media outlet. More pilots try and drop the sport than stick with it. I'd guess, anecdotally, it's 3 to 1. If we could retain 10 percent of those who left, we'd increase our numbers by almost 1/3. It would take tens of millions of dollars to get the same results from a marketing campaign. We are already attracting interest. Trick is to keep more pilots engaged for longer. I don't particularly care if the sport grows or not. But it's impolite not to talk to someone who shows interest. So by default, I guess I'm pro growth. |
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