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Bad publicity



 
 
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Old January 22nd 04, 09:52 PM
Chris OCallaghan
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Bill,

We're on the same wavelength.

Think locally... act locally. Next time you see a someone unfamiliar
standing alone surveying the grid, introduce yourself. Answer his
questions. Promise him a ride that same evening. You'll do more for
the sport than any local or national media outlet.

More pilots try and drop the sport than stick with it. I'd guess,
anecdotally, it's 3 to 1. If we could retain 10 percent of those who
left, we'd increase our numbers by almost 1/3. It would take tens of
millions of dollars to get the same results from a marketing campaign.
We are already attracting interest. Trick is to keep more pilots
engaged for longer.

I don't particularly care if the sport grows or not. But it's impolite
not to talk to someone who shows interest. So by default, I guess I'm
pro growth.
 




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