Marketing and the Cirrus Sales Pitch

Robert M. Gary writes:

I doubt the sales people are that stupid. I'm sure they taylor their
sales pitch to the pilot specifically. If they are talking with a
10,000 hour pilot you can bet the pitch is different than that of a 100
hr pilot. Even a used car dealer uses a different approach to the CEO
than to the college student.

They may not be targeting 10,000-hour pilots to begin with. Even a
very casual glance does create the impression that they are selling to
inexperienced pilots, and that they are using the bizarre concept of a
parachute to give these pilots a false sense of security. I'm sure
the idea is to make pilots think that, no matter what happens, they'll
be safe in a Cirrus aircraft, which in turn will make them think that
they need not worry about any mistakes they might make.

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