Owner's Manual Format

Well, Jim is a grump when anyone disagrees with him, especially me..
Second, he is correct that the customer can vote with his feet - once
it becomes known on the chat groups that a manufacturer is a grumpass
who is not friendly after the sale...

The issue for Jim, is that the cost of a printed manual is a
significant fraction of the total price of his product.. And, what I
am reading betwen the lines is that he is hooked on the horns of a
dilemma where raising the price of his product will reduce sales
because his customers are looking for a cheap solution to their
needs, but continuing to supply a printed manual reduces his profit
margin below a sustainable level...
So he sees a solution as being either a CD or preferably a web site
with a down load PDF... But then, he laments that his customers are
'technotards' who aren't lining up in droves to save him money...
uummm,welcome to the real world, Jim

OK, I could on on for half of a thick book with trendline analysis,
similar product studies, etc., etc... But I don't see many of you as
being willing to read it...

The readers digest version is that Jim needs to change to a web based
site with download PDF files.... Make it clear in the sales literature
that the schematics, board photos, and the step by step instructions
are only available that way... For those who are total technotards,
also have a mechanism where they can call up InstyPrint, et. al. and
buy a manual shipped by express mail... Yes, this will impact your
sales, but not as much as a 15% or 20% increase in selling price....

denny

Much to the contrary. Our customers are techies who probably know the color
code by heart and certainly know which end of the soldering iron gets hot.
Otherwise they couldn't put the product together.

Jim

--
"If you think you can, or think you can't, you're right."
--Henry Ford



But then, he laments that his customers are
'technotards'