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On Dec 17, 9:44*am, Tom Gardner wrote:
On Dec 17, 4:08*pm, Uncle Fuzzy wrote: On Dec 17, 7:22*am, Tom Gardner wrote: On Dec 17, 2:20*pm, wrote: As you allude- the other easy catch market is the person who now has their kids launched and wants to go have some fun. FWIW UH There's a slightly younger variant of that, who might therefore be ensnared slightly earlier: someone * - with a teenager that is spreading their wings and becoming * * interested in "the wrong things" (e.g. shopping malls ![]() * - who would like to extend the time that their offspring * * wants to do something with their father Worked for me and my daughter, I'm pleased to say! My $.02 We get a fair number of young people in the under 18 y/o age bracket, then almost none in the 18 - 25(ish) age group. *I think initial exposure is a factor, but MONEY is a huge issue. *The very young people are introduced to soaring (for the most part) by parents or relatives who also pay for their flying. *By age 18, they're usually pretty much one their own for flying expenses. It's not until later (sometimes much later) that they can again afford to get and stay involved in soaring. *In my case, I always wanted to fly. I just couldn't afford it until I was in my very late 40's. Personally I'm not convinced that money is the main reason for the 18-40 hole. Over here, clubs are much not very far away (less petrol) and winch launches are cheap - typically 3 launches or an hour in the air take about 3 hours work to earn. I suspect that moving away from home to work/university, the other gender, family responsibilities, hours in the week, and other interests are more significant. There's nothing in the above posts that I would disagree with. However, I would add that the 18-25 group are starting families and careers. Unlike the job scene when I was in that age group, today's employers tend to expect 60+ hours a week (Even though they only pay for 40.) The term "wage slave" rings true. Today, entry level jobs pay so little that many employees have second jobs to make ends meet and repay their staggering college tuition debt - sometimes as much as $250,000. I get the feeling few young people have much in the way of "free time" or disposable income. 40 years ago only top level managers were "exempt" and even relatively senior employees got overtime pay. That meant almost everyone got every weekend off. Few had tuition debt to repay. The observation that the groups who still have some "free time" and disposable income are those with few ordinary obligations also rings true. Fortunately, there are enough of them to meet our growth goals. We just have to find them and let them know about our sport. I think it's likely that "cherry picking" other groups that attract this unencumbered demographic is the way to go. Bill D |
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