Hey "Go Gliding" campaign....got a question

On May 4, 3:57*am, gotovkotzepkoi gotovkotzepkoi.
wrote:
Get real. Other than the feel good factor of the people wearing the
stickers this campaign is a waste of time. The sport needs to appeal to
more primal instincts. Remember the scene in Cool Hand Luke where the
women is washing the car? Well, how about the glider version: she's
washing the canopy....The young men will be knocking the doors of your
club down. Sorry to any ladies out there who might be offended by this
brazen idea.

--
gotovkotzepkoi

I hate to admit it but he's right. Sexiness sells. That's why all the
ads these days feature female youth.
These (expensive) TV ads are fine tuned by focus groups to provide
maximum interest in minimum time.
This is probably one of your wive's top complaints (ads, movies,
etc.). I know it is for mine.
You might also notice the increased use of coffee cups in all
commercials. They're there just to catch
your brain via your coffee "additiction".
Old guys in funny hats just don't get much interest in this world no
matter what they are doing.
It's quite an unfortunate situation.
My feeling is that it takes a special kind of interest to want to fly
gliders. Those that have this innate desire will seek
us out. The rest of the world is clueless. Let them be.

On May 4, 10:41*am, soartech wrote:
On May 4, 3:57*am, gotovkotzepkoi gotovkotzepkoi.

wrote:
Get real. Other than the feel good factor of the people wearing the
stickers this campaign is a waste of time. The sport needs to appeal to
more primal instincts. Remember the scene in Cool Hand Luke where the
women is washing the car? Well, how about the glider version: she's
washing the canopy....The young men will be knocking the doors of your
club down. Sorry to any ladies out there who might be offended by this
brazen idea.

--
gotovkotzepkoi

I hate to admit it but he's right. Sexiness sells. That's why all the
ads these days feature female youth.
These (expensive) TV ads are fine tuned by focus groups to provide
maximum interest in minimum time.
This is probably one of your wive's top complaints (ads, movies,
etc.). I know it is for mine.
You might also notice the increased use of coffee cups in all
commercials. They're there just to catch
your brain via your coffee "additiction".
Old guys in funny hats just don't get much interest in this world no
matter what they are doing.
It's quite an unfortunate situation.
My feeling is that it takes a special kind of interest to want to fly
gliders. Those that have this innate desire will seek
us out. The rest of the world is clueless. Let them be.

My theory is that roughly .1% of the population has the "Glider
Gene". If simply exposed to what soaring is about, they will
obsessively pursue the sport. Spending serious money on mass
advertizing to reach that tiny demographic isn't reasonable or
affordable. We have to be smart in how we spend scarce resources on
promotion.

Bumper stickers and trailer graphics as well as Facebook and Twitter
campaigns are affordable and, hopefully, will reach enough of the
genetically afflicted population to get the sport growing again. .1%
= 300,000 potential glider pilots in the US which is a bit more than
our 200 training gliders and 400 working instructors can handle.

Hi, Bob DeLeon here…creator of Let's Go Gliding. There is but one
objective to the campaign: AWARENESS.

Our sport has resided way off the radar in comparison to the other
recreational choices. So LGG is designed to elevate the awareness of
this choice. This objective needs to look: exciting, adventurous,
challenging, and the opportunity to be involved with a great group of
people who love the sport. That's why I made the choices in how it's
designed and what it says. That was the creative brief driving the
imagery and words.

Yea, it would have been fun to have imagery like the Cool Hand Luke
scene previously described. But that would have been dis-ingeniune to
what soaring really is. It would be a "hook" that once swallowed would
have cut off a lot of support (female) and been regarded as fake to
those who are the target audience.

AWARENESS of this sport--and what it offers-- is the key. The more
people see the campaign, the more they'll sense that the guy sporting
the bumper sticker or showing the brochure will be a source to get
their questions answered. And if not a person, then the web address
(LetsGoGliding.com) will be the other source to influence their
thinking and impressions.

It's not likely that in the next two years we'll see a growth in the
sport that will be ascending, but if worked enthusiastically by those
who fly gliders, with the SSA's backing, we can arrest the descent of
declining numbers and hold the line on those flying. Adding in numbers
right now is that objective. Otherwise, the sport will slide into a
category that will effect manufacturers of gliders and glider
equipment, the ability of some clubs to remain active, and the value
of your used glider. Trust me: no business or entity wants decline.
You want some kind of growth. And getting active with a supported
marketing campaign that puts a "cool" and inviting spotlight on the
sport is the answer.

And as previously stated, this campaign is going to need unbridled
support from the soaring community. With this year's World Gliding
Championship being held in the U.S. we have a superb chance to arrest
the descent of glider pilot numbers in the U.S.

Awareness is good. So I suppose trailer stickers are ok. But I
have the sinking feeling, that like most things the SSA does, they
won't do any good, and are more designed to justify the SSA staff
and fill up some space in soaring magazine. If I saw a big trailer
with a sticker "lets go cave diving" it would not cause me to
contact my local cave diving club. I already know that cave diving
exists, and I don't care. I don't have the passion for it, like most
people feel about flying. The passion has to be there, and it won't
be magically created by trailer stickers or coffee mugs or
whatever. Those unfortunate people who do have the passion for
gliding.....they are destined to spend a lot of time and money, and
will already be bugging their parents, visiting airports, and on the
internet looking for local gliding clubs. We could tear off all the
trailer stickers, paint them in camouflage and string barbed wire
around the airport, and they'd still sneak in. All we can really do,
is make sure those new people can easily find us, and welcome
them when they come.


At 15:42 06 May 2012, Bob D wrote:
Hi, Bob DeLeon here=85creator of Let's Go Gliding. There is but
one
objective to the campaign: AWARENESS.

Our sport has resided way off the radar in comparison to the
other
recreational choices. So LGG is designed to elevate the
awareness of
this choice. This objective needs to look: exciting, adventurous,
challenging, and the opportunity to be involved with a great
group of
people who love the sport. That's why I made the choices in how
it's
designed and what it says. That was the creative brief driving
the
imagery and words.

Yea, it would have been fun to have imagery like the Cool Hand
Luke
scene previously described. But that would have been dis-
ingeniune to
what soaring really is. It would be a "hook" that once swallowed
would
have cut off a lot of support (female) and been regarded as fake
to
those who are the target audience.

AWARENESS of this sport--and what it offers-- is the key. The
more
people see the campaign, the more they'll sense that the guy
sporting
the bumper sticker or showing the brochure will be a source to
get
their questions answered. And if not a person, then the web
address
(LetsGoGliding.com) will be the other source to influence their
thinking and impressions.

It's not likely that in the next two years we'll see a growth in the
sport that will be ascending, but if worked enthusiastically by
those
who fly gliders, with the SSA's backing, we can arrest the
descent of
declining numbers and hold the line on those flying. Adding in
numbers
right now is that objective. Otherwise, the sport will slide into a
category that will effect manufacturers of gliders and glider
equipment, the ability of some clubs to remain active, and the
value
of your used glider. Trust me: no business or entity wants
decline.
You want some kind of growth. And getting active with a
supported
marketing campaign that puts a "cool" and inviting spotlight on
the
sport is the answer.

And as previously stated, this campaign is going to need
unbridled
support from the soaring community. With this year's World
Gliding
Championship being held in the U.S. we have a superb chance to
arrest
the descent of glider pilot numbers in the U.S.

I took my trailer to the gliderport this weekend and it was the first chance I had to look at the Let's Go Gliding! stickers from a distance. From over 100 feet away the lettering is still clear and the colors are eye catching. Of course I have young eyes.

Making sure people can find us is the whole point of Let's Go Gliding. The website www.letsgogliding.com funnels people directly to the SSA's "Where to Fly" applet.

I'm pretty sure I have the "glider gene" that Bill talks about but I was completely oblivious to it until I actually got a flight in a glider and was able to climb. I had read about the exploits of a glider pilot in the newspaper and thought he was a crazed lunatic for flying cross country with no engine and landing out. I had just started airplane training at the time because I thought I wanted to be a professional pilot (talk about crazy!). From there it was an intersting sequence of events that led to that lunatic taking me for my first ride after I helped pull his glider out of a field. We gained a few hundred feet and the rest is history.

Sexy?

What could possibly be more sexy than flying around in a machine
that, from the side, looks like a giant sperm?

Sexy?

What could possibly be more sexy than flying around in a machine
that, from the side, looks like a giant sperm?

On Sun, 06 May 2012 22:21:06 -0500, Andrew Wood wrote:

Hi, Andrew,

Just one comment on your post. I know Bob DeLeon personally (he's in our
club here in Houston and is a very active member and supporter of all
things soaring).

Your assertion that this campaign exists to keep SSA staff occupied does
not ring true to me. From talking with Bob it seems pretty clear that
this is his baby. The SSA supports it, I'm sure, but from what I
understand they didn't exactly contact Bob trolling for things to do to
keep the staff busy. Bob came up with this idea (along with a few others
whose names I do not know or I would acknowledge them here, too), did most
or all of the work on the graphics and website, and the SSA's only real
involvement is in coordinating the (optional) printing of the trailer
stickers and handling the order processing. From what I understand if you
want for some reason to cut the SSA out altogether, Bob will send you the
graphics file and you get it printed yourself wherever you wish.

Your comments about whether or not this campaign will be effective are
another matter. I disagree with them personally, but obviously only time
will tell whether this campaign will work. What I can say is that if most
of us don't get behind it and get the stickers on our trailers/bumpers,
etc., then it definitely will NOT work.

As far as whether there is some built-in "soaring gene" or something. I
have heard this argument before. What I don't understand is if it is true
that people have some innate desire to fly and nothing can stop them, then
why are the number of pilots declining even as the overall population is
rising? It seems that if there is some (small) percentage of people who
are just "wired" to eventually get into our sport, this percentage ought
to be more-or-less constant over time. Genetics don't change so quickly.
If this were the case, then our numbers would rise with the overall
population.

My personal explanation for the decline is several-fold, but to make this
post short(ish), I think one factor is simply that there are SO MANY
things competing for our limited attention, time, and money, that it is
easy for niche activities (like soaring) to get lost among all the options.

Yes, I am sure that many people are aware that this activity exists, but
if they don't get a reminder, they may just continue along in their boring
lives...golfing or watching TV or whatever, because they just hadn't yet
experienced the "spark" that ignites whatever it is that causes them to
come out to a glider club and start learning.

Given the small number of glider pilots and glider trailers, it's unlikely
that "Let's Go Gliding" is going to instantly arrest the decline in pilot
numbers, but if we can start to add even a percent or two a year to our
numbers, I think it is well worth the $115 and 1 hour of our time to put
the stickers on our trailers.

--Stefan





Awareness is good. So I suppose trailer stickers are ok. But I
have the sinking feeling, that like most things the SSA does, they
won't do any good, and are more designed to justify the SSA staff
and fill up some space in soaring magazine. If I saw a big trailer
with a sticker "lets go cave diving" it would not cause me to
contact my local cave diving club. I already know that cave diving
exists, and I don't care. I don't have the passion for it, like most
people feel about flying. The passion has to be there, and it won't
be magically created by trailer stickers or coffee mugs or
whatever. Those unfortunate people who do have the passion for
gliding.....they are destined to spend a lot of time and money, and
will already be bugging their parents, visiting airports, and on the
internet looking for local gliding clubs. We could tear off all the
trailer stickers, paint them in camouflage and string barbed wire
around the airport, and they'd still sneak in. All we can really do,
is make sure those new people can easily find us, and welcome
them when they come.


At 15:42 06 May 2012, Bob D wrote:
Hi, Bob DeLeon here=85creator of Let's Go Gliding. There is but
one
objective to the campaign: AWARENESS.

Our sport has resided way off the radar in comparison to the
other
recreational choices. So LGG is designed to elevate the
awareness of
this choice. This objective needs to look: exciting, adventurous,
challenging, and the opportunity to be involved with a great
group of
people who love the sport. That's why I made the choices in how
it's
designed and what it says. That was the creative brief driving
the
imagery and words.

Yea, it would have been fun to have imagery like the Cool Hand
Luke
scene previously described. But that would have been dis-
ingeniune to
what soaring really is. It would be a "hook" that once swallowed
would
have cut off a lot of support (female) and been regarded as fake
to
those who are the target audience.

AWARENESS of this sport--and what it offers-- is the key. The
more
people see the campaign, the more they'll sense that the guy
sporting
the bumper sticker or showing the brochure will be a source to
get
their questions answered. And if not a person, then the web
address
(LetsGoGliding.com) will be the other source to influence their
thinking and impressions.

It's not likely that in the next two years we'll see a growth in the
sport that will be ascending, but if worked enthusiastically by
those
who fly gliders, with the SSA's backing, we can arrest the
descent of
declining numbers and hold the line on those flying. Adding in
numbers
right now is that objective. Otherwise, the sport will slide into a
category that will effect manufacturers of gliders and glider
equipment, the ability of some clubs to remain active, and the
value
of your used glider. Trust me: no business or entity wants
decline.
You want some kind of growth. And getting active with a
supported
marketing campaign that puts a "cool" and inviting spotlight on
the
sport is the answer.

And as previously stated, this campaign is going to need
unbridled
support from the soaring community. With this year's World
Gliding
Championship being held in the U.S. we have a superb chance to
arrest
the descent of glider pilot numbers in the U.S.








--
Stefan Murry

On May 7, 8:27*am, "S. Murry" wrote:

As far as whether there is some built-in "soaring gene" or something. *I
have heard this argument before. *What I don't understand is if it is true
that people have some innate desire to fly and nothing can stop them, then
why are the number of pilots declining even as the overall population is
rising? *It seems that if there is some (small) percentage of people who
are just "wired" to eventually get into our sport, this percentage ought
to be more-or-less constant over time. *Genetics don't change so quickly.
If this were the case, then our numbers would rise with the overall
population.

The thing with the 'glider gene' is people don't know they have it
until they are made aware of soaring. (It doesn't take much -
sometimes just a picture or short video will do.) As for why people
aren't finding the sport on their own, I think it comes down to one
word - ignorance.

They don't know about us.
They don't know what we do.
They don't know how spectacular this sport is.
They don't know they can become glider pilots too.

Unlike "Cave Diving" which gets a fair amount of press, we've
inadvertently done a great job of hiding. Very few people even know
we exist much less what we do.

I constantly talk to airplane pilot groups and I'm amazed at how
little they know. Almost to a person, they think gliding is exactly
that - tow up and glide down. Or maybe, on extremely rare occasions,
someone finds a mysterious force called a "thermal" and stays up a few
minutes longer.

When shown what modern sailplanes can really do, and are doing on a
regular basis, they're flabbergasted. Explaining the OLC is an
effective way of convincing skeptics. It proves cross country flying
in gliders is not a "fish story".

Make them aware of us, tell them what we do and those afflicted with
the "glider gene" will come roaring out of the woodwork.

Bill Daniels

On Monday, May 7, 2012 10:21:55 AM UTC-5, Bill D wrote:

The thing with the 'glider gene' is people don't know they have it
until they are made aware of soaring. (It doesn't take much -
sometimes just a picture or short video will do.) As for why people
aren't finding the sport on their own, I think it comes down to one
word - ignorance.

They don't know about us.
They don't know what we do.
They don't know how spectacular this sport is.
They don't know they can become glider pilots too.

Unlike "Cave Diving" which gets a fair amount of press, we've
inadvertently done a great job of hiding. Very few people even know
we exist much less what we do.

I constantly talk to airplane pilot groups and I'm amazed at how
little they know. Almost to a person, they think gliding is exactly
that - tow up and glide down. Or maybe, on extremely rare occasions,
someone finds a mysterious force called a "thermal" and stays up a few
minutes longer.

When shown what modern sailplanes can really do, and are doing on a
regular basis, they're flabbergasted. Explaining the OLC is an
effective way of convincing skeptics. It proves cross country flying
in gliders is not a "fish story".

Make them aware of us, tell them what we do and those afflicted with
the "glider gene" will come roaring out of the woodwork.

Bill Daniels

Have to agree with Bill on this one as my personal story matches this scenario.

I took a demo glider flight 25 years ago in Durango CO and loved it but didn't have the time or resources to pursue gliding and so quickly forgot about it. A year ago, while searching YouTube for Radio Control slope soaring videos up pops one of Bruno Vassell's excellent videos. Over the next few days I watched every one of Bruno's YT videos and decided that I needed to give it a shot. The rest is history - I joined a club, started taking lessons in Feb, and completed my first solo flilght on Saturday. None of that would have happend without the "jog of awareness" provided by that YT video.. I'll bet I'm not the only one with this sort of story and I suspect the LetsGoGliding program will produce similar inspiration in others.

Robert