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Free sailplane want ads page on Facebook



 
 
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Old April 7th 13, 03:14 PM posted to rec.aviation.soaring
Sean F (F2)
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Default Free sailplane want ads page on Facebook

All I can say is marketing is marketing. Social Media marketing is not about limiting everything you do to being within social media itself. The goal is to use it as a It's becoming glue that holds what you build (marketing wise) together to a certain extent. Its not just about Facebook. It's about a blended approach and building a strong network which is highly accessible, active and intrigued.

How companies (and organizations) drive people to their Facebook networks is as broad as possible. On the door to their stores they simple add a sign which says follow is on Facebook. A Facebook symbol on a print ad. On every commercial or radio ad you see or hear find us on facebook. This marketing (find us on facebook) is universally recognizable. Everything they do is trying to drive traffic to Facebook. Facebook is often more important to a company that their website. It's certainly far more powerful in terms of customer buyer influence.

For smaller organizations connecting with people who may be interested in following (liking) their Facebook page is often person to person promotion. A large percentage of people in the world today check facebook for information on a company instead of their website. this number is increasing at a massive pace. in fact, many companies trat their website as supportive to their facebook pages. they are correct! Almost every company on the planet that understands free value has spent considerable effort developing a Facebook network to stay in touch with their customers and supporters, etc. the reason: Cost effectiveness and the value of

Social media is how almost everyone under 35 in the world communicates with their friends, often co-workers and even family. 55 to 35 is growing extremely rapidly as well.

Soaring is an odd demographic which in the US is disproportionally old (55) and therefore values social media less and with skepticism. Nevertheless, I think the idea of a social media means of sharing your for sale or wanted soaring equipment is a very useful and positive one. Especially one devoid of commercial influence and draconian exclusivity policies.
 




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