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#11
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In article ,
"Kyle Boatright" wrote: Your analogy is off-base. The Model T offered more practical transportation than the horse and buggy, and transportation is a must have. A LSA, regardless of price, is a toy, not practical transportation. You won't sell a million, and I think 5,000 a year will be a stretch if the cost is $50k. That's the real world. You can't wait for increased volume to decrease prices. You have to work it the other way around. People here are saying Skyhawks are a bargain at $150,000? What percentage of Americans can buy a toy of that magnitude? Price them as though you were going to sell a million a year, and by god, you will. Don't think so. You could give 'em away and there are not enough people interested in aviation to take 'em all. The Model T sold because Henry Ford made it affordable, and sold it. No one was driving around in a horse and buggy saying, "jeez, I sure wish someone would invent a car." The T wasn't exactly a Toyota Avalon, either. You actually had to get dirty and maintain and fix the damn thing on a regular basis. The roads sucked. The whole automobile infrastructure hadn't been built. There weren't a bunch of gas stations, and Sears stores weren't selling tires and Die Hards. I'd say the T was more of a novelty toy than "practical transportation" when it was introduced. Still he sold a half million $400 cars per year at a time when his laborers were earning $2.50/day, and the US population was only 100,000,000. Make airplanes actually affordable to someone other than the great- grandson of a robber baron, and people will get interested. The boating industry sells close to a million boats annually, and they aren't any less of a toy than an airplane. And despite the Moller fiasco, some certifiably sane real people really believe that airplanes *will* become practical means of personal transportation some day. But not at 150k per copy. |
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