Gloom

Not to start a Cessna vs. Piper debate(!), but I have to contrast your report on Piper's strategy with the
reports from the Cessna Pilots Association fly-in held in Wichita a few weeks ago. I wasn't there
personally, so this is just second-hand, but the reports have been very positive, with Cessna hosting
factory tours, demonstrations, and seminars, both at Wichita and at their single engine manufacturing
facility in Independence. There was also lots of positive buzz about their LSA and NGP prototypes and
business plans. So, is Piper's strategy really indicative of the industry as a whole, or just one company's
direction?

Oh, there's no doubt that Cessna is in GA for the long haul -- but
they *already have* their jet(s). They probably make more profit on
a single Citation than on ten (or more?) Skyhawks, and that's what
Piper is aiming at.

Difference is (as has been the case since the 1940s), Piper is way
behind the marketing curve. They needed to have a light jet 25 years
ago.
--
Jay Honeck
Iowa City, IA
Pathfinder N56993
www.AlexisParkInn.com
"Your Aviation Destination"